Introduction: Dentistry 2.0 For many Americans the Internet has become a credible source of health information. Medical sites like WebMD, MayoClinic.com, Vitals.com, Healthgrades.com and others offer unprecedented access to health information to feed this growing consumer appetite for health information. According to a recent survey by Pew
Read more →Announcing a New Radio Show
On December 15th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy / Comments Off
Now you can listen to us on our new web radio show “Hey Marketing Genius!” You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today’s show discusses branding. Our guest is Erik Kent, President of NJWedding.com.
Read more →4 Years of Facebook, 5 Important Lessons
On October 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing / Comments Off
So it’s been about fouryears since facebook redefined networking (MySpace fans, I do recognize that your site came first, but I’m on a roll here) and since, the world has come to see things just a bit differently. So here are some thoughts on what we have
Read more →Social Networking, Marketing, & PR. Brief Interview with FIOS1
On August 31st, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, MobiMarketing, News, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off
Here’s a brief interview with FIOS1 about social networking.
Read more →Content Is the New Currency…Oh, She’s So Right
On August 30th, 2009 / Advertising, Blog, Branding, marketing strategy, Public Relations, Social Marketing, Strategy / Comments Off
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which
Read more →What Google Can’t Do…
On May 31st, 2009 / Blog, Business To Business, MobiMarketing, Online Marketing, Public Relations, Social Marketing, Strategy, Uncategorized / Comments Off
It’s an understatement to say Google has taken over the Internet, it may be even more parochial to speak about how Google has taken over our lives. From search, maps, video (Youtube), email, cell phones, and publishing, Google has built a vast business empire faster, and perhaps
Read more →Content Distribution – The 800 LB Gorilla in The Room…
On April 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off
The internet as a medium is old news. Yes, it’s the most revolutionary medium in the history of man, but it’s old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage
Read more →Online Targeting is Less Efficient Study Says
On January 28th, 2010 / Advertising, Blog, Branding, Business To Business, marketing strategy, Social Marketing, Strategy / Comments Off
As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be
Read more →Market Like a Champ Investor
On September 7th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy / Comments Off
I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing
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