Dentistry 2.0: Dentists Linger in Social Network “No Man’s Land”
Introduction: Dentistry 2.0 For many Americans the Internet has become a credible source of health information. Medical sites like WebMD, MayoClinic.com, Vitals.com, Healthgrades.com and others offer unprecedented access to health information to feed this growing consumer appetite for health information. According to a recent survey by Pew Research Center’s Internet and American Life Project, 61 [...]
Tags: dental marketing, dental office marketing, dental websites, integrated marketing, marketing strategy, Public Relations, social networking for dentistsOnline Targeting is Less Efficient Study Says
As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be a more efficient way to target certain demographics [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Public Relations, Social MarketingAnnouncing a New Radio Show
Now you can listen to us on our new web radio show “Hey Marketing Genius!” You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today’s show discusses branding. Our guest is Erik Kent, President of NJWedding.com.
Tags: Advertising, Branding, marketing strategy, Public Relations, Social Marketing, user generated content, web strategiesInterview with Andi Simon, PhD for Real Business Now
4 Years of Facebook, 5 Important Lessons
So it’s been about fouryears since facebook redefined networking (MySpace fans, I do recognize that your site came first, but I’m on a roll here) and since, the world has come to see things just a bit differently. So here are some thoughts on what we have and have not learned about the new world. [...]
Tags: Advertising, marketing strategy, media plan, Public Relations, social networking, user generated content, web strategiesMarket Like a Champ Investor
I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing your research from the ground up, and carefully [...]
Tags: Advertising, Financial services marketing, marketing strategy, Public Relations, Social Marketing, strategic marketing, Strategy, web strategiesSocial Networking, Marketing, & PR. Brief Interview with FIOS1
Here’s a brief interview with FIOS1 about social networking.
Tags: Branding, Consumer, consumer marketing, e-commerce, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, user generated contentContent Is the New Currency…Oh, She’s So Right
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which she replied, and then she asked me about [...]
Tags: Advertising, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, Technology, user generated contentThe Changing, Yet Silent, New Face of PR
We all know the profound impact the web has had on advertising of all forms. I won’t even bother to mention stats or insert links to sites that talk about how newspapers, TV and magazine outlets are reeling from the shift to the web. The longstanding, cozy and symbiotic relationship between Madison Avenue and big [...]
Tags: marketing strategy, Public Relations, Social MarketingInterview: Laura Occhipinti, CEO, New Jersey Young Professionals
I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline… AK: So Laura, tell me about New Jersey Young [...]
Tags: marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, Strategy
