For distributors and manufacturers, the dental market is now moving faster than ever before and with a greater emphasis on efficiency and market penetration. It’s perhaps the understatement of the decade to say that companies are now trying to position themselves in this seemingly hyper competitive space in order to better gain market share in an industry that’s forecasted to deliver about $70 billion in sales in 2013.
However, the unfathomable speed that is moving technology and media is creating a dangerous ...
By: Abraham Kasbo
Transparency is here to stay and corporations and governments are grappling with this reality. From Bank of America to the Arab Spring, to Jamie Dimon's JP Morgan, to China's on going focus on web censorship, the digital universe not only has transformed the way people relate to each other, but to businesses and governments as well. I'm going hit on three salient points relative to transparency: 1) uncovering crusaders, 2) crisis management, 3) social responsibility.
The searing affect of ...
By: Abe Kasbo
So headlines scream, “How to Cut Through the Clutter,” or “How to Stand Out in A Crowded Market!” and my favorite that went something like “Delivering Your Brand Proposition In Seconds.”
I think we all agree that standing out is critical to any business. However, in this market for now and the foreseeable future, standing out is a fraction of the many variables that allow businesses to gain mind-share. Think iPad.
The iPad as a product cuts through the clutter all ...