Posts Tagged: Public Relations

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The Irish Brand Experience: Lessons for Business

By: Abraham Kasbo If the most successful brands on the planet live at the intersection of delivering consistently exceptional experiences and authenticity (the latest in industry speak - will address later), then Ireland, yes the entire country, is indeed well within great company, and from my perspective ahead of the class.  There’s no need for brand training, public relations strategies, or messaging in Ireland because on our most recent vacation to the Emerald Isle, it appeared that the entire country, from the ... Read more

Healthcare Device Makers and Distributors & The Comeback of the American Consumer

Several weeks ago I posted about the comeback of the American consumer and its impact on the financial services market. Since then, I’ve engaged in the same discussion with healthcare device makers and distributors who are also wondering how a stronger consumer will impact their business. The obvious reality is that every sector in the United States ought to be positioning itself in light of strong consumer sentiment and data.  Let me quickly set the table by restating a few key points ... Read more

7 Marketing & PR Predictions To Affect Dental Manufacturers & Distributors in 2013

For distributors and manufacturers, the dental market is now moving faster than ever before and with a greater emphasis on efficiency and market penetration. It’s perhaps the understatement of the decade to say that companies are now trying to position themselves in this seemingly hyper competitive space in order to better gain market share in an industry that’s forecasted to deliver about $70 billion in sales in 2013. However, the unfathomable speed that is moving technology and media is creating a dangerous ... Read more

Talk Is Cheap, Transparency Golden.

By: Abraham Kasbo Transparency is here to stay and corporations and governments are grappling with this reality. From Bank of America to the Arab Spring, to Jamie Dimon's JP Morgan, to China's on going focus on web censorship, the digital universe not only has transformed the way people relate to each other, but to businesses and governments as well. I'm going hit on three salient points relative to transparency: 1) uncovering crusaders, 2) crisis management, 3) social responsibility. Uncovering Crusaders The searing affect of ... Read more

Social Over Exposure: The Lines Are Drawn

Social Media Marketing Companies? Social Media Lines Are Being Drawn! By: Abe Kasbo Facebook stock began trading on May 18th. Not a Googlesque performance by any measure, the stock sputtered and continues to do so as of today. Yeah, it's early, but Facebook's stock seems to be exuberantly valued and trading at a premium, even today.  We have not learned much. The gold rush in social media, head-fakes and hesitation dribbles are by no means over. It seems that enthusiastic lines in the sand are being drawn between social ... Read more

Verasoni Worldwide’s Abe Kasbo @ #140conf Montreal

Montreal, Canada. May 15, 2012. Verasoni Worldwide CEO, Abe Kasbo spoke at The #140conf, Montreal today where he discussed  "Social Health. Improving Health at the Speed of Technology." Mr. Kasbo spoke about opportunities for healthcare providers to reach patients and the community, specifically citing the highly successful Twitter surgery at Raritan Bay Medical Center that generated press and awareness for the hospital's orthopedic surgery program. He also cited Jamie Oliver's Food Revolution as a catalyst for the online campaign that brought pink ... Read more

Why Whole Foods Gets it

Check out this piece my Thom Forbes that came across my email this morning.  Affinity or lifestyle marketing comes to your friendly neighborhood grocery...about time!  I have been advocating integration of this type for years, in fact in our work with hospitals we have encouraged them to consider opening restaurants that offer healthy fare. It's a natural, it's not enough to tell people about the benefits of healthy living, it's critical to show them.Can't help but think that perhaps one hospital ... Read more

On Facebook’s Attack on Google’s Social Circle: PR and Marketing Firms In Play

Really what’s the big deal?  So Facebook hired a PR firm to smear Google, and it got caught. So what?  PR firms everywhere are scrambling to make sense of this, Inside Facebook, a well know blog, called it “a spectacularly failed attempt at undermining the competition.” So Facebook is scared that Google will be able to beat them at their own game and it wanted to defame Google’s Social Circle.  So Google’s overtures into Facebook’s world was perceived as a real threat ... Read more

Why Standing Out Is Not Enough In Brand Building

By: Abe Kasbo So headlines scream, “How to Cut Through the Clutter,” or “How to Stand Out in A Crowded Market!” and my favorite that went something like “Delivering Your Brand Proposition In Seconds.” I think we all agree that standing out is critical to any business. However, in this market for now and the foreseeable future, standing out is a fraction of the many variables that allow businesses to gain mind-share.  Think iPad. The iPad as a product cuts through the clutter all ... Read more

In The Media: Marketing And PR Firm CEO Abe Kasbo Quoted in The Record

Please click here to read the article by Hugh Morley in The Record about working seniors as a desired demographic. Abe Kasbo, Marketing and PR firm CEO is quoted in the article. Read more

Hospital Facebook Research Is Most Read: Social Media For Hospitals

For the week of March 7, 2011, Verasoni's Ahha Insights research on how hospitals use Facebook to market their brand and expand their mission was most read on www.healthcareitnews.com.  Many thanks to the readers and your feedback in discussing social media for hospitals. Read more

Hospitals Missing Opportunities On Facebook: Insights on Social Media for Hospitals

NEW YORK, Feb. 28, 2011 -  A new nationwide study by Verasoni AhHa! and Simon Associates Management Consultants of how hospitals across the United States use Facebook suggests that hospitals are not using Facebook to its capacity to engage patients, build healthcare communities or develop their hospital brands. Only a few hospitals across the United States are utilizing social media to connect with patients, improve the health status of the community and extend their brand, and these hospitals are doing it very ... Read more
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