Public Relations « verasoni.com

Interview: Laura Occhipinti, CEO, New Jersey Young Professionals

On July 2nd, 2009 / Blog, Business To Business, marketing strategy, Social Marketing, Uncategorized / Comments Off

I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline… AK:

The Social Networking Trap

On April 22nd, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Social Marketing / Comments Off

The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of

You Are Not Entitled To Your Clients…and other random thoughts.

On March 31st, 2009 / Advertising, Blog, Branding, marketing strategy, Public Relations, Strategy / Comments Off

I had an opportunity to speak about marketing practices in front 50 or so dentists and in the course of discussion we began talking about incentivizing the market place to generate interest in their services. “But wait a minute, why if I put out an offer, my

The Madoffing of Branding

On March 23rd, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Uncategorized / Comments Off

At a recent fund raising event, I stood in a circle talking with a bunch of people, when I overheard a tired question to a member of our group to whom I was not yet introduced. “So What do you do?” went the question. “I’m in advertising,

DENTAL STUDIES INSTITUTE SELECTS VERASONI’S CAMBRIDGE MEDCOM

On March 10th, 2009 / News / Comments Off

Fairfield, New Jersey. March 10, 2009. The Dental Studies Institute, a leading provider of continuing dental education, announced today the selection of Cambridge MedCom, Verasoni Worldwide’s Healthcare Division, as agency of record. Cambridge MedCom will be responsible for developing comprehensive marketing strategies, including the Institute’s online brand

Interview With The Record

On August 8th, 2008 / Blog, Uncategorized / Comments Off

Below is my interview with Joan Verdon of The Record. PR firm places its chips on the Web Wednesday, August 6, 2008 BY JOAN VERDONSTAFF WRITER Abe Kasbo doesn’t worry about having a modest workplace. In 2008, he says, businesses should be a lot more worried about the

Interview With Jim Barrood

On July 20th, 2008 / Advertising, Blog, Branding, Business To Business, marketing strategy, Strategy / Comments Off

Today, I am starting a new series of interviews with some of the leading business minds in the nation. Today’s interview is with Jim Barrood, Executive Director of Fairleigh Dickenson University’s Rothman Institute of Entrepreneurial Studies. AK - Jim, you’ve interviewed some of the world’s most successful CEOs

Good Reputation Management Means Good Business

On June 30th, 2008 / Blog, Branding, Online Marketing, Strategy / Comments Off

By Abe Kasbo So Wal-Mart is changing it’s logo I hear. So what? It’s part of a huge reputation repair job. According to Marketing Daily, Wal-Mart’s first revamp of the logo since 1992 comes as the retailer continues to tweak its image after facing criticism from union-led groups

What Can We Learn From Insurers As Marketers?

On June 24th, 2008 / Advertising, Blog, Branding, marketing strategy, Public Relations, Social Marketing, Uncategorized / Comments Off

The cavemen and the duck, and the duck with Yogi Berra are as synonomus as Nike’s tagline or swoosh. How do insurers produce some of the best commercial? I mean we’re talking about boring ol’ insurance here. GEICO & AFLAC. These guys not only managed to make

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Interview With Jim Barrood

Good Reputation Management Means Good Business

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