Posts Tagged: Social Marketing

Home » Social Marketing

The Irish Brand Experience: Lessons for Business

By: Abraham Kasbo If the most successful brands on the planet live at the intersection of delivering consistently exceptional experiences and authenticity (the latest in industry speak - will address later), then Ireland, yes the entire country, is indeed well within great company, and from my perspective ahead of the class.  There’s no need for brand training, public relations strategies, or messaging in Ireland because on our most recent vacation to the Emerald Isle, it appeared that the entire country, from the ... Read more

Healthcare Device Makers and Distributors & The Comeback of the American Consumer

Several weeks ago I posted about the comeback of the American consumer and its impact on the financial services market. Since then, I’ve engaged in the same discussion with healthcare device makers and distributors who are also wondering how a stronger consumer will impact their business. The obvious reality is that every sector in the United States ought to be positioning itself in light of strong consumer sentiment and data.  Let me quickly set the table by restating a few key points ... Read more

Hospitals Missing Opportunities On Facebook: Insights on Social Media for Hospitals

NEW YORK, Feb. 28, 2011 -  A new nationwide study by Verasoni AhHa! and Simon Associates Management Consultants of how hospitals across the United States use Facebook suggests that hospitals are not using Facebook to its capacity to engage patients, build healthcare communities or develop their hospital brands. Only a few hospitals across the United States are utilizing social media to connect with patients, improve the health status of the community and extend their brand, and these hospitals are doing it very ... Read more

Online Targeting is Less Efficient Study Says

As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven't harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be a more efficient way to target certain demographics than traditional media outlets, this does not always lead to greater results. According to a new study from MIT Sloan School of Management, the same search, ... Read more

Social Media, Mass Media, Farewell 09!

By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010.  Without a question, social media is now the new mass media (television still dominates...for now), and while businesses are still scrambling to figure out how to maximize their investment, social media delivered the following important points to the market: 1. Aggregation 2. Segmentation 3. Revelancy As companies continue to embrace social media to grow their businesses, expand their brand footprint, and utilize ... Read more

Announcing a New Radio Show

Now you can listen to us on our new web radio show "Hey Marketing Genius!" You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today's show discusses branding. Our guest is Erik Kent, President of NJWedding.com. Read more

Interview with Andi Simon, PhD for Real Business Now

Read more

4 Strategies to Integrate Social Media into Global Marketing Plans

1. Engage - People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests...what ever it is, you must keep your network engage or else you risk loosing it...or worse, having a stale network. 2. Aggregate - Social networks allow you to bring people together around your issues, products and services. Once you build your relevant network, you can engage by polling, conducting market ... Read more

River View Observer Features Cambridge MedCom

The article below was featured in The River View Observer on September 10, 2009. You can view it by clicking here or reading it below. New Jersey Company Doing Their Part to Help Bring  Down Health Care Costs… CAMBRIDGE MEDCOM ANNOUNCES EFFICIENT REMEDY FOR HEALTHCARE MARKETING New Plan by Cambridge MedCom Will Save Marketing Costs and Create Effective Strategies for Medical, Dental Practices, Hospitals Healthcare Marketing Communications firm Cambridge MedCom has the prescription for healthcare providers looking to cut marketing costs and improve the bottom ... Read more

Market Like a Champ Investor

I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing your research from the ground up, and carefully evaluating a company and its stock based on its intrinsic value… before you pony up one dime for shares. Value investing also looks at businesses ... Read more

Social Networking, Marketing, & PR. Brief Interview with FIOS1

Here's a brief interview with FIOS1 about social networking. Read more

Content Is the New Currency…Oh, She’s So Right

Last Wednesday's train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval.  We chatted about my morning status update on facebook to which she replied, and then she asked me about my trip to the Capital. I told her I was basically heading there in search of business. I told her that I will also to talk ... Read more
Page 1 of 3123