Now you can listen to us on our new web radio show “Hey Marketing Genius!” You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today’s show discusses branding. Our guest is Erik Kent, President of NJWedding.com.
Read more →Social Networking, Marketing, & PR. Brief Interview with FIOS1
On August 31st, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, MobiMarketing, News, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off
Here’s a brief interview with FIOS1 about social networking.
Read more →Content Is the New Currency…Oh, She’s So Right
On August 30th, 2009 / Advertising, Blog, Branding, marketing strategy, Public Relations, Social Marketing, Strategy / Comments Off
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which
Read more →Social Media Interview – The Record
On July 21st, 2009 / Advertising, Blog, Branding, marketing strategy, Social Marketing / Comments Off
Here’s a link to article about social networking in The Record by Joan Verdon. The article is also referenced below… Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON NorthJersey.com STAFF WRITER When North
Read more →What Google Can’t Do…
On May 31st, 2009 / Blog, Business To Business, MobiMarketing, Online Marketing, Public Relations, Social Marketing, Strategy, Uncategorized / Comments Off
It’s an understatement to say Google has taken over the Internet, it may be even more parochial to speak about how Google has taken over our lives. From search, maps, video (Youtube), email, cell phones, and publishing, Google has built a vast business empire faster, and perhaps
Read more →Content Distribution – The 800 LB Gorilla in The Room…
On April 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off
The internet as a medium is old news. Yes, it’s the most revolutionary medium in the history of man, but it’s old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage
Read more →Beware of The Fool’s Gold Rush To Social Networking
On March 14th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy, Uncategorized / Comments Off
Social networking is a powerful tool. It’s even more powerful when it’s being promoted as a cure for all things ill in marketing. Sure, facebook founder Mark Zuckerberg is a cause celeb in the media – recent Oprah appearance and the cover of FORTUNE. And why not?
Read more →Is Your Business Relevant to Your Customers? Food For Thought
On December 6th, 2007 / Blog, Branding, marketing strategy, Public Relations, Social Marketing / Comments Off
By Abe Kasbo So I went to a magazine launch party tonight. I needed to eat…we arrived late and I went in search of shrimp. By the way, the food was great, the event was wonderful and it seems like these guys just might cut through the
Read more →Weighing in on User Generated Content
On November 30th, 2007 / Advertising, Blog, Branding, marketing strategy, Online Marketing, Social Marketing, Technology, Uncategorized / Comments Off
By Abe Kasbo Companies have been shying away from allowing users to generate content to represent their brand, and rightfully so. It’s perfectly rational that businesses ought not surrender their brand equity to the masses, or more importantly, the individuals who may have the ability to adversely
Read more →Online Targeting is Less Efficient Study Says
On January 28th, 2010 / Advertising, Blog, Branding, Business To Business, marketing strategy, Social Marketing, Strategy / Comments Off
As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be
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