Online Targeting is Less Efficient Study Says
As technology continues to grow and the internet becomes a more common platform for business (believe it or not, many businesses still haven’t harnessed the internet), the amount of money spent on online ads has become, as you can imagine, fairly substantial. Although online advertising can be a more efficient way to target certain demographics [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Public Relations, Social MarketingSocial Media, Mass Media, Farewell 09!
By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure out how to maximize their investment, social media [...]
Tags: Branding, e-commerce, ecommerce, hospital marketing, internet marketing, marketing strategy, Social Marketing, social networking, strategic marketing, StrategyAnnouncing a New Radio Show
Now you can listen to us on our new web radio show “Hey Marketing Genius!” You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today’s show discusses branding. Our guest is Erik Kent, President of NJWedding.com.
Tags: Advertising, Branding, marketing strategy, Public Relations, Social Marketing, user generated content, web strategiesInterview with Andi Simon, PhD for Real Business Now
4 Strategies to Integrate Social Media into Global Marketing Plans
1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you must keep your network engage or else you risk loosing it…or worse, having a stale network. 2. Aggregate – [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Social Marketing, social networking, web strategiesRiver View Observer Features Cambridge MedCom
The article below was featured in The River View Observer on September 10, 2009. You can view it by clicking here or reading it below. New Jersey Company Doing Their Part to Help Bring Down Health Care Costs… CAMBRIDGE MEDCOM ANNOUNCES EFFICIENT REMEDY FOR HEALTHCARE MARKETING New Plan by Cambridge MedCom Will Save Marketing Costs [...]
Tags: Advertising, bariatric marketing, dental marketing, healthcare marketing, hospital marketing, marketing strategy, medical marketing, medical practice marketing, plastic surgery marketing, Social MarketingMarket Like a Champ Investor
I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing your research from the ground up, and carefully [...]
Tags: Advertising, Financial services marketing, marketing strategy, Public Relations, Social Marketing, strategic marketing, Strategy, web strategiesSocial Networking, Marketing, & PR. Brief Interview with FIOS1
Here’s a brief interview with FIOS1 about social networking.
Tags: Branding, Consumer, consumer marketing, e-commerce, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, user generated contentContent Is the New Currency…Oh, She’s So Right
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which she replied, and then she asked me about [...]
Tags: Advertising, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, Technology, user generated contentThe Changing, Yet Silent, New Face of PR
We all know the profound impact the web has had on advertising of all forms. I won’t even bother to mention stats or insert links to sites that talk about how newspapers, TV and magazine outlets are reeling from the shift to the web. The longstanding, cozy and symbiotic relationship between Madison Avenue and big [...]
Tags: marketing strategy, Public Relations, Social Marketing
