By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure
Read more →4 Strategies to Integrate Social Media into Global Marketing Plans
On October 6th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy / Comments Off
1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you must keep your network engage or else you risk loosing it…or
Read more →The article below was featured in The River View Observer on September 10, 2009. You can view it by clicking here or reading it below. New Jersey Company Doing Their Part to Help Bring Down Health Care Costs… CAMBRIDGE MEDCOM ANNOUNCES EFFICIENT REMEDY FOR HEALTHCARE MARKETING New
Read more →Market Like a Champ Investor
On September 7th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy / Comments Off
I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing
Read more →We all know the profound impact the web has had on advertising of all forms. I won’t even bother to mention stats or insert links to sites that talk about how newspapers, TV and magazine outlets are reeling from the shift to the web. The longstanding, cozy
Read more →Interview: Laura Occhipinti, CEO, New Jersey Young Professionals
On July 2nd, 2009 / Blog, Business To Business, marketing strategy, Social Marketing, Uncategorized / Comments Off
I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline… AK:
Read more →The Business Media & Social Networking
On June 9th, 2009 / Blog, Branding, Business To Business, marketing strategy, MobiMarketing, Public Relations, Strategy, Uncategorized / Comments Off
A couple of weeks ago, I read an article about social networking in a leading New Jersey business magazine. The story quoted several New Jersey based marketing firm execs who weighed in on social networking. The article found a consensus among these folks who opined correctly that
Read more →The Social Networking Trap
On April 22nd, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Social Marketing / Comments Off
The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of
Read more →You Are Not Entitled To Your Clients…and other random thoughts.
On March 31st, 2009 / Advertising, Blog, Branding, marketing strategy, Public Relations, Strategy / Comments Off
I had an opportunity to speak about marketing practices in front 50 or so dentists and in the course of discussion we began talking about incentivizing the market place to generate interest in their services. “But wait a minute, why if I put out an offer, my
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