Social Media, Mass Media, Farewell 09!
By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure out how to maximize their investment, social media [...]
Tags: Branding, e-commerce, ecommerce, hospital marketing, internet marketing, marketing strategy, Social Marketing, social networking, strategic marketing, StrategySocial Networking & Growing Pains
I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues. Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating and their activity of course). Sadly, living the [...]
Tags: Add new tag, Advertising, health care marketing, internet marketing, marketing strategy, social networking, strategic marketing4 Years of Facebook, 5 Important Lessons
So it’s been about fouryears since facebook redefined networking (MySpace fans, I do recognize that your site came first, but I’m on a roll here) and since, the world has come to see things just a bit differently. So here are some thoughts on what we have and have not learned about the new world. [...]
Tags: Advertising, marketing strategy, media plan, Public Relations, social networking, user generated content, web strategies4 Strategies to Integrate Social Media into Global Marketing Plans
1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you must keep your network engage or else you risk loosing it…or worse, having a stale network. 2. Aggregate – [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Social Marketing, social networking, web strategiesSocial Networking, Marketing, & PR. Brief Interview with FIOS1
Here’s a brief interview with FIOS1 about social networking.
Tags: Branding, Consumer, consumer marketing, e-commerce, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, user generated contentContent Is the New Currency…Oh, She’s So Right
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which she replied, and then she asked me about [...]
Tags: Advertising, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, Technology, user generated contentSocial Media Interview – The Record
Here’s a link to article about social networking in The Record by Joan Verdon. The article is also referenced below… Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON NorthJersey.com STAFF WRITER When North Jersey’s largest shopping mall, Westfield Garden State Plaza, [...]
Tags: Add new tag, Advertising, e-commerce, Financial services marketing, healthcare branding, marketing strategy, Social Marketing, social networking, user generated contentInterview: Laura Occhipinti, CEO, New Jersey Young Professionals
I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline… AK: So Laura, tell me about New Jersey Young [...]
Tags: marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, StrategyOn the Usefulness of Twitter, and Other Thoughts
The proliferation of social networking sites is advancing at an impossible pace. For businesses, these sites offer the Holy Grail, the opportunity for engagement of their customers. This particular race is reminiscent of the race for eyeballs in the early days of the consumer Internet between Yahoo, Excite, iWon, Alta Vista, DogPile (yeah, remember those [...]
Tags: Branding, consumer marketing, marketing strategy, social networkingThe Business Media & Social Networking
A couple of weeks ago, I read an article about social networking in a leading New Jersey business magazine. The story quoted several New Jersey based marketing firm execs who weighed in on social networking. The article found a consensus among these folks who opined correctly that social networking is still in its infancy, but [...]
Tags: Branding, dental marketing, dental practice marketing, healthcare branding, marketing strategy, plastic surgery marketing, Social Marketing, social networking, Strategy, web strategies
