So it’s been about fouryears since facebook redefined networking (MySpace fans, I do recognize that your site came first, but I’m on a roll here) and since, the world has come to see things just a bit differently. So here are some thoughts on what we have
Read more →Social Networking, Marketing, & PR. Brief Interview with FIOS1
On August 31st, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, MobiMarketing, News, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off
Here’s a brief interview with FIOS1 about social networking.
Read more →Content Is the New Currency…Oh, She’s So Right
On August 30th, 2009 / Advertising, Blog, Branding, marketing strategy, Public Relations, Social Marketing, Strategy / Comments Off
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which
Read more →Social Media Interview – The Record
On July 21st, 2009 / Advertising, Blog, Branding, marketing strategy, Social Marketing / Comments Off
Here’s a link to article about social networking in The Record by Joan Verdon. The article is also referenced below… Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON NorthJersey.com STAFF WRITER When North
Read more →Content Distribution – The 800 LB Gorilla in The Room…
On April 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off
The internet as a medium is old news. Yes, it’s the most revolutionary medium in the history of man, but it’s old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage
Read more →Beware of The Fool’s Gold Rush To Social Networking
On March 14th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy, Uncategorized / Comments Off
Social networking is a powerful tool. It’s even more powerful when it’s being promoted as a cure for all things ill in marketing. Sure, facebook founder Mark Zuckerberg is a cause celeb in the media – recent Oprah appearance and the cover of FORTUNE. And why not?
Read more →By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure
Read more →Social Networking & Growing Pains
On November 19th, 2009 / Blog, Business To Business, marketing strategy, Social Marketing / Comments Off
I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues. Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating
Read more →4 Strategies to Integrate Social Media into Global Marketing Plans
On October 6th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy / Comments Off
1. Engage – People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests…what ever it is, you must keep your network engage or else you risk loosing it…or
Read more →Interview: Laura Occhipinti, CEO, New Jersey Young Professionals
On July 2nd, 2009 / Blog, Business To Business, marketing strategy, Social Marketing, Uncategorized / Comments Off
I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline… AK:
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