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Social Media, Mass Media, Farewell 09!

By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010.  Without a question, social media is now the new mass media (television still dominates...for now), and while businesses are still scrambling to figure out how to maximize their investment, social media delivered the following important points to the market: 1. Aggregation 2. Segmentation 3. Revelancy As companies continue to embrace social media to grow their businesses, expand their brand footprint, and utilize ... Read more

Social Networking & Growing Pains

I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues.  Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating and their activity of course). Sadly, living the hype is not like hyping the hype, living the hype is less glamorous, I can assure you. Here's Why. It makes all the sense in the world ... Read more

4 Years of Facebook, 5 Important Lessons

So it's been about fouryears since facebook redefined networking (MySpace fans, I do recognize that your site came first, but I'm on a roll here) and since, the world has come to see things just a bit differently. So here are some thoughts on what we have and have not learned about the new world. 1. Rush to fools gold - believe it or not, people still believe that you can get rich through social networking. This is Fools Gold 2.0. Yup, ... Read more

4 Strategies to Integrate Social Media into Global Marketing Plans

1. Engage - People who join your group or fan page want something. Find out what it is and give it to them. Give them coupons, suggestion, offers, new, meetings, rallies, contests...what ever it is, you must keep your network engage or else you risk loosing it...or worse, having a stale network. 2. Aggregate - Social networks allow you to bring people together around your issues, products and services. Once you build your relevant network, you can engage by polling, conducting market ... Read more

Social Networking, Marketing, & PR. Brief Interview with FIOS1

Here's a brief interview with FIOS1 about social networking. Read more

Content Is the New Currency…Oh, She’s So Right

Last Wednesday's train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval.  We chatted about my morning status update on facebook to which she replied, and then she asked me about my trip to the Capital. I told her I was basically heading there in search of business. I told her that I will also to talk ... Read more

Social Media Interview – The Record

Here's a link to article about social networking in The Record by Joan Verdon. The article is also referenced below... Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON NorthJersey.com STAFF WRITER When North Jersey's largest shopping mall, Westfield Garden State Plaza, was looking for a new way to connect with consumers, it turned to two marketing tools becoming increasingly popular with retailers — a Facebook fan site and a Twitter account. For the past 10 ... Read more

Interview: Laura Occhipinti, CEO, New Jersey Young Professionals

I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline... AK: So Laura, tell me about New Jersey Young Professionals? LO: I tell people that NJYP is a social networking group but in real words it is for helping people to make friends.  I basically bring people ... Read more

On the Usefulness of Twitter, and Other Thoughts

The proliferation of social networking sites is advancing at an impossible pace. For businesses, these sites offer the Holy Grail, the opportunity for engagement of their customers. This particular race is reminiscent of the race for eyeballs in the early days of the consumer Internet between Yahoo, Excite, iWon, Alta Vista, DogPile (yeah, remember those guys) and the countless search engines, turned portals.  Then Google appeared and poof, most of those guys are gone or relegated to the Internet's C-list - ... Read more

The Business Media & Social Networking

A couple of weeks ago, I read an article about social networking in a leading New Jersey business magazine. The story quoted several New Jersey based marketing firm execs who weighed in on social networking. The article found a consensus among these folks who opined correctly that social networking is still in its infancy, but wondered about the direct relationship between social networking and the bottom line. The article went on to say the following [editor's note - I have removed ... Read more

The Social Networking Trap

The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of social networking, how does capitalize on these sizemic shift in the tectonic plates of media?  Here are some ideas to ponder: 1. Social networking online is like social networking offline. I can't tell you how ... Read more

Content Distribution – The 800 LB Gorilla in The Room…

The internet as a medium is old news. Yes, it's the most revolutionary medium in the history of man, but it's old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage markets.  The 800 lb gorilla is content distribution strategy, which is how business get as much relevant exposure as possible across markets and demographics on the net. And why is that important? Well, think ... Read more
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