The proliferation of social networking sites is advancing at an impossible pace. For businesses, these sites offer the Holy Grail, the opportunity for engagement of their customers. This particular race is reminiscent of the race for eyeballs in the early days of the consumer Internet between Yahoo,
Read more →The Business Media & Social Networking
On June 9th, 2009 / Blog, Branding, Business To Business, marketing strategy, MobiMarketing, Public Relations, Strategy, Uncategorized / Comments Off
A couple of weeks ago, I read an article about social networking in a leading New Jersey business magazine. The story quoted several New Jersey based marketing firm execs who weighed in on social networking. The article found a consensus among these folks who opined correctly that
Read more →The Social Networking Trap
On April 22nd, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Social Marketing / Comments Off
The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of
Read more →The Madoffing of Branding
On March 23rd, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Uncategorized / Comments Off
At a recent fund raising event, I stood in a circle talking with a bunch of people, when I overheard a tired question to a member of our group to whom I was not yet introduced. “So What do you do?” went the question. “I’m in advertising,
Read more →Fairfield, New Jersey. March 10, 2009. The Dental Studies Institute, a leading provider of continuing dental education, announced today the selection of Cambridge MedCom, Verasoni Worldwide’s Healthcare Division, as agency of record. Cambridge MedCom will be responsible for developing comprehensive marketing strategies, including the Institute’s online brand
Read more →Below is my interview with Joan Verdon of The Record. PR firm places its chips on the Web Wednesday, August 6, 2008 BY JOAN VERDONSTAFF WRITER Abe Kasbo doesn’t worry about having a modest workplace. In 2008, he says, businesses should be a lot more worried about the
Read more →Web Analytics Refresher…How Good Is Your Site?
On July 24th, 2008 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Social Marketing, Strategy, Uncategorized / Comments Off
Just a refresher of the Peterson Model of online audience engagement. Your site’s usability is the foremost issue, so usability (and a couple of other simple elements) is the road to a transforming your site into an experience… Check out what by Kevin Mannion had to say about usability in his
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