Social Media, Mass Media, Farewell 09!
By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure out how to maximize their investment, social media [...]
Tags: Branding, e-commerce, ecommerce, hospital marketing, internet marketing, marketing strategy, Social Marketing, social networking, strategic marketing, StrategySocial Networking & Growing Pains
I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues. Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating and their activity of course). Sadly, living the [...]
Tags: Add new tag, Advertising, health care marketing, internet marketing, marketing strategy, social networking, strategic marketingMarket Like a Champ Investor
I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing your research from the ground up, and carefully [...]
Tags: Advertising, Financial services marketing, marketing strategy, Public Relations, Social Marketing, strategic marketing, Strategy, web strategiesSocial Networking, Marketing, & PR. Brief Interview with FIOS1
Here’s a brief interview with FIOS1 about social networking.
Tags: Branding, Consumer, consumer marketing, e-commerce, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, user generated contentContent Is the New Currency…Oh, She’s So Right
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which she replied, and then she asked me about [...]
Tags: Advertising, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, Technology, user generated contentThe Auto Industry’s Communications Follies…
A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.
Tags: Advertising, Branding, Brands, consumer marketing, marketing strategy, media buy, strategic marketing, verasoni, web strategiesInterview: Laura Occhipinti, CEO, New Jersey Young Professionals
I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline… AK: So Laura, tell me about New Jersey Young [...]
Tags: marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, StrategyThe Social Networking Trap
The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of social networking, how does capitalize on these sizemic [...]
Tags: Advertising, Branding, consumer marketing, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketingContent Distribution – The 800 LB Gorilla in The Room…
The internet as a medium is old news. Yes, it’s the most revolutionary medium in the history of man, but it’s old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage markets. The 800 lb gorilla is content distribution [...]
Tags: Advertising, Branding, dental practice marketing, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, Strategy, user generated content, web strategiesRaritan Bay Medical Center Partners With Verasoni Worldwide On Web Marketing Initiatives
FOR IMMEDIATE RELEASE Perth Amboy, New Jersey. March 23, 2009. Raritan Bay Medical Center announced today a partnership with Verasoni Worldwide to expand its reach and brand on the web. Raritan Bay Medical Center is in the process of redesigning and reprogramming its website found at http://www.rbmc.org. “We’re excited about working with Verasoni Worldwide on [...]
Tags: dental practice marketing, healthcare branding, healthcare marketing, hospital marketing, medical practice marketing, strategic marketing
