Here’s a brief interview with FIOS1 about social networking.
Read more →Content Is the New Currency…Oh, She’s So Right
On August 30th, 2009 / Advertising, Blog, Branding, marketing strategy, Public Relations, Social Marketing, Strategy / Comments Off
Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which
Read more →Content Distribution – The 800 LB Gorilla in The Room…
On April 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy, Technology / Comments Off
The internet as a medium is old news. Yes, it’s the most revolutionary medium in the history of man, but it’s old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage
Read more →Beware of The Fool’s Gold Rush To Social Networking
On March 14th, 2009 / Blog, Branding, marketing strategy, Social Marketing, Strategy, Uncategorized / Comments Off
Social networking is a powerful tool. It’s even more powerful when it’s being promoted as a cure for all things ill in marketing. Sure, facebook founder Mark Zuckerberg is a cause celeb in the media – recent Oprah appearance and the cover of FORTUNE. And why not?
Read more →By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure
Read more →Social Networking & Growing Pains
On November 19th, 2009 / Blog, Business To Business, marketing strategy, Social Marketing / Comments Off
I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues. Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating
Read more →Market Like a Champ Investor
On September 7th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy / Comments Off
I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing
Read more →The Auto Industry’s Communications Follies…
On July 12th, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Public Relations, Strategy, Uncategorized / Comments Off
A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.
Read more →Interview: Laura Occhipinti, CEO, New Jersey Young Professionals
On July 2nd, 2009 / Blog, Business To Business, marketing strategy, Social Marketing, Uncategorized / Comments Off
I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline… AK:
Read more →The Social Networking Trap
On April 22nd, 2009 / Advertising, Blog, Branding, Business To Business, marketing strategy, Social Marketing / Comments Off
The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of
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