Posts Tagged: strategic marketing

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Healthcare Device Makers and Distributors & The Comeback of the American Consumer

Several weeks ago I posted about the comeback of the American consumer and its impact on the financial services market. Since then, I’ve engaged in the same discussion with healthcare device makers and distributors who are also wondering how a stronger consumer will impact their business. The obvious reality is that every sector in the United States ought to be positioning itself in light of strong consumer sentiment and data.  Let me quickly set the table by restating a few key points ... Read more

Financial Services: At The Crossroads of The JOBS Act & The American Consumer Comeback

At the time of the writing of this post, the stock market is near an all time high and the business media seems to be whistling a happy tune about the comeback of the American Consumer. Earlier this year, according to Bloomberg.com Macys’, Target and the Gap reported sales that topped sales estimates in January, 2013. This past February, the Thomson Reuters/University of Michigan preliminary index of consumer sentiment climbed to 76.3 from 73.8 in January. Ernst & Young cited stronger global ... Read more

Global Linguist Solutions

Issue: Global Linguist Solutions (GLS) in Falls Church, Virgina is a provider of linguistic services to the United States Government.  GLS needed a marketing firm who understands both the Middle East and The Arab-American Community because of its focus on Arabic language speakers. Idea: Verasoni's creative team developed culturally appropriate visual and written messaging, identified media outlets in the United States and around the world to distribute GLS' brand.  Verasoni Worldwide carefully crafted language in English and Arabic to ensure that GLS ... Read more

Social Media, Mass Media, Farewell 09!

By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010.  Without a question, social media is now the new mass media (television still dominates...for now), and while businesses are still scrambling to figure out how to maximize their investment, social media delivered the following important points to the market: 1. Aggregation 2. Segmentation 3. Revelancy As companies continue to embrace social media to grow their businesses, expand their brand footprint, and utilize ... Read more

Social Networking & Growing Pains

I find myself broaching this important subject again. Where ever I speak, during client presentations, in the coffee shop, online forums, list-serves, etc., the hype about social networking continues.  Sure, in many important ways, social networking lives up to the hype, given the sheer numbers (people participating and their activity of course). Sadly, living the hype is not like hyping the hype, living the hype is less glamorous, I can assure you. Here's Why. It makes all the sense in the world ... Read more

Market Like a Champ Investor

I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing your research from the ground up, and carefully evaluating a company and its stock based on its intrinsic value… before you pony up one dime for shares. Value investing also looks at businesses ... Read more

Social Networking, Marketing, & PR. Brief Interview with FIOS1

Here's a brief interview with FIOS1 about social networking. Read more

Content Is the New Currency…Oh, She’s So Right

Last Wednesday's train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval.  We chatted about my morning status update on facebook to which she replied, and then she asked me about my trip to the Capital. I told her I was basically heading there in search of business. I told her that I will also to talk ... Read more

The Auto Industry’s Communications Follies…

I was on fakeation (that's a working vacation for the uninitiated), when my eyes turned to the television to catch Ford's new advertising campaign.  The new ads feature Ford's new tagline, "Drive the Ford Difference."  But that's not all, "Different is good," they say.  Now with all the hurdles that Ford has to overcome, Ford is selling us "Driving the Ford Difference."  I don't know what that means, but I'm a good sport, I'll play.  OK Ford, what is driving Ford ... Read more

Interview: Laura Occhipinti, CEO, New Jersey Young Professionals

I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline... AK: So Laura, tell me about New Jersey Young Professionals? LO: I tell people that NJYP is a social networking group but in real words it is for helping people to make friends.  I basically bring people ... Read more

The Social Networking Trap

The rush to social networking is an interesting phenomenon. We watch with amazement as people flock to facebook, twitter et. al. and the offline social pressure that ensues to get on these sites. The business implications are plenty, from the demise of newspapers, to the rise of social networking, how does capitalize on these sizemic shift in the tectonic plates of media?  Here are some ideas to ponder: 1. Social networking online is like social networking offline. I can't tell you how ... Read more

Content Distribution – The 800 LB Gorilla in The Room…

The internet as a medium is old news. Yes, it's the most revolutionary medium in the history of man, but it's old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage markets.  The 800 lb gorilla is content distribution strategy, which is how business get as much relevant exposure as possible across markets and demographics on the net. And why is that important? Well, think ... Read more
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