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Posts Tagged ‘Strategy’

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Content Distribution – The 800 LB Gorilla in The Room…

On April 12th, 2009   /   Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy, Technology   /   Comments Off

The internet as a medium is old news. Yes, it’s the most revolutionary medium in the history of man, but it’s old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage

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Social Media, Mass Media, Farewell 09!

On December 29th, 2009   /   Blog, Social Marketing, Strategy   /   Comments Off

By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010.  Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure

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Market Like a Champ Investor

On September 7th, 2009   /   Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy   /   Comments Off

I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing

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Interview: Laura Occhipinti, CEO, New Jersey Young Professionals

On July 2nd, 2009   /   Blog, Business To Business, marketing strategy, Social Marketing, Uncategorized   /   Comments Off

I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline… AK:

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The Business Media & Social Networking

On June 9th, 2009   /   Blog, Branding, Business To Business, marketing strategy, MobiMarketing, Public Relations, Strategy, Uncategorized   /   Comments Off

A couple of weeks ago, I read an article about social networking in a leading New Jersey business magazine. The story quoted several New Jersey based marketing firm execs who weighed in on social networking. The article found a consensus among these folks who opined correctly that

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Interview With Jim Barrood

On July 20th, 2008   /   Advertising, Blog, Branding, Business To Business, marketing strategy, Strategy   /   Comments Off

Today, I am starting a new series of interviews with some of the leading business minds in the nation. Today’s interview is with Jim Barrood, Executive Director of Fairleigh Dickenson University’s Rothman Institute of Entrepreneurial Studies. AK - Jim, you’ve interviewed some of the world’s most successful CEOs

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Branding Is BS…Yup, You Heard Me….Part II

On January 18th, 2008   /   Advertising, Blog, Branding, Business To Business, marketing strategy, Online Marketing, Public Relations, Social Marketing, Strategy, Uncategorized   /   Comments Off

By Abe Kasbo So I’ve received many reactions to my previous post branding is bullshit…they range from skepticism to outright hostility…either way I stand by my position. Look branding is a powerful thing and we all know it. However, small businesses have looked at branding through the

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