Social Media, Mass Media, Farewell 09!
By Abe Kasbo and Kim Reydel Social media was a huge buzz word in 2009 and the hype will undoubtedly spill over into 2010. Without a question, social media is now the new mass media (television still dominates…for now), and while businesses are still scrambling to figure out how to maximize their investment, social media [...]
Tags: Branding, e-commerce, ecommerce, hospital marketing, internet marketing, marketing strategy, Social Marketing, social networking, strategic marketing, StrategyMarket Like a Champ Investor
I started my career working for legendary stock picker and investor Mario Gabelli. In my brief stint at Gabelli’s Rye, N.Y.-based firm, I learned much that has stuck with me to this day, including the basics of value investing. Value investing is about kicking the tires, doing your research from the ground up, and carefully [...]
Tags: Advertising, Financial services marketing, marketing strategy, Public Relations, Social Marketing, strategic marketing, Strategy, web strategiesInterview: Laura Occhipinti, CEO, New Jersey Young Professionals
I am pleased to bring you an interview with Laura Occhipinti, entrepreneur and CEO of New Jersey Young Professionals. With over 800 members and growing, New Jersey Young Professionals takes social networking to a different level, allowing members to meet and connect both on and offline… AK: So Laura, tell me about New Jersey Young [...]
Tags: marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, StrategyThe Business Media & Social Networking
A couple of weeks ago, I read an article about social networking in a leading New Jersey business magazine. The story quoted several New Jersey based marketing firm execs who weighed in on social networking. The article found a consensus among these folks who opined correctly that social networking is still in its infancy, but [...]
Tags: Branding, dental marketing, dental practice marketing, healthcare branding, marketing strategy, plastic surgery marketing, Social Marketing, social networking, Strategy, web strategiesContent Distribution – The 800 LB Gorilla in The Room…
The internet as a medium is old news. Yes, it’s the most revolutionary medium in the history of man, but it’s old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage markets. The 800 lb gorilla is content distribution [...]
Tags: Advertising, Branding, dental practice marketing, marketing strategy, Public Relations, Social Marketing, social networking, strategic marketing, Strategy, user generated content, web strategiesInterview With Jim Barrood
Today, I am starting a new series of interviews with some of the leading business minds in the nation. Today’s interview is with Jim Barrood, Executive Director of Fairleigh Dickenson University’s Rothman Institute of Entrepreneurial Studies. AK - Jim, you’ve interviewed some of the world’s most successful CEOs and entrepreneurs, can you identify for us 3 [...]
Tags: marketing, Public Relations, StrategyBranding Is BS…Yup, You Heard Me….Part II
By Abe Kasbo So I’ve received many reactions to my previous post branding is bullshit…they range from skepticism to outright hostility…either way I stand by my position. Look branding is a powerful thing and we all know it. However, small businesses have looked at branding through the lens filter of Coca Cola, McDonald’s, IBM, and [...]
Tags: Branding, marketing, Public Relations, Strategy
