Last Wednesday’s train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval. We chatted about my morning status update on facebook to which
Read more →Is Your Business Relevant to Your Customers? Food For Thought
On December 6th, 2007 / Blog, Branding, marketing strategy, Public Relations, Social Marketing / Comments Off
By Abe Kasbo So I went to a magazine launch party tonight. I needed to eat…we arrived late and I went in search of shrimp. By the way, the food was great, the event was wonderful and it seems like these guys just might cut through the
Read more →Weighing in on User Generated Content
On November 30th, 2007 / Advertising, Blog, Branding, marketing strategy, Online Marketing, Social Marketing, Technology, Uncategorized / Comments Off
By Abe Kasbo Companies have been shying away from allowing users to generate content to represent their brand, and rightfully so. It’s perfectly rational that businesses ought not surrender their brand equity to the masses, or more importantly, the individuals who may have the ability to adversely
Read more →