Posts Tagged: user generated content

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Announcing a New Radio Show

Now you can listen to us on our new web radio show "Hey Marketing Genius!" You can listen by clicking here http://www.blogtalkradio.com/heymarketinggenius Today's show discusses branding. Our guest is Erik Kent, President of NJWedding.com. Read more

4 Years of Facebook, 5 Important Lessons

So it's been about fouryears since facebook redefined networking (MySpace fans, I do recognize that your site came first, but I'm on a roll here) and since, the world has come to see things just a bit differently. So here are some thoughts on what we have and have not learned about the new world. 1. Rush to fools gold - believe it or not, people still believe that you can get rich through social networking. This is Fools Gold 2.0. Yup, ... Read more

Social Networking, Marketing, & PR. Brief Interview with FIOS1

Here's a brief interview with FIOS1 about social networking. Read more

Content Is the New Currency…Oh, She’s So Right

Last Wednesday's train ride to DC was bumpier than usual, it breezed through the Philadelphia 30th Street Station when I decided to call my friend and journalist/writer/managing editor of TheDefendersonline.com and all around gal TaRess Stoval.  We chatted about my morning status update on facebook to which she replied, and then she asked me about my trip to the Capital. I told her I was basically heading there in search of business. I told her that I will also to talk ... Read more

Social Media Interview – The Record

Here's a link to article about social networking in The Record by Joan Verdon. The article is also referenced below... Mall links to shoppers via Twitter, Facebook Tuesday, July 21, 2009 Last updated: Tuesday July 21, 2009, 9:15 AM BY JOAN VERDON NorthJersey.com STAFF WRITER When North Jersey's largest shopping mall, Westfield Garden State Plaza, was looking for a new way to connect with consumers, it turned to two marketing tools becoming increasingly popular with retailers — a Facebook fan site and a Twitter account. For the past 10 ... Read more

What Google Can’t Do…

It's an understatement to say Google has taken over the Internet, it may be even more parochial to speak about how Google has taken over our lives. From search, maps, video (Youtube), email, cell phones, and publishing, Google has built a vast business empire faster, and perhaps far more reaching, than any business in history. Heck, GE is now partnering with Google on environmental initiatives. This is GE, the king of all things industrial, partnering with a search engine on environmental ... Read more

Content Distribution – The 800 LB Gorilla in The Room…

The internet as a medium is old news. Yes, it's the most revolutionary medium in the history of man, but it's old news. The good news is that we continue to discover how to use the internet to connect with consumers, build businesses, expand brands, and engage markets.  The 800 lb gorilla is content distribution strategy, which is how business get as much relevant exposure as possible across markets and demographics on the net. And why is that important? Well, think ... Read more

Beware of The Fool’s Gold Rush To Social Networking

Social networking is a powerful tool. It's even more powerful when it's being promoted as a cure for all things ill in marketing. Sure, facebook founder Mark Zuckerberg is a cause celeb in the media - recent Oprah appearance and the cover of FORTUNE. And why not? With 175 million registered users, who are actively engaged in the medium, the 24-year Zuckerberg seems to be on to something...to say the least.  And with 175 million users, marketers are in a gold ... Read more

Is Your Business Relevant to Your Customers? Food For Thought

By Abe Kasbo So I went to a magazine launch party tonight. I needed to eat...we arrived late and I went in search of shrimp. By the way, the food was great, the event was wonderful and it seems like these guys just might cut through the clutter in their space and produce a good product. I am rooting for them. While the food satisfied my hunger, there was something à gauche and I couldn't put my finger on it. I finally figured ... Read more

Weighing in on User Generated Content

By Abe Kasbo Companies have been shying away from allowing users to generate content to represent their brand, and rightfully so. It's perfectly rational that businesses ought not surrender their brand equity to the masses, or more importantly, the individuals who may have the ability to adversely affect their business by getting content out to the masses. The arguments against user generated content range from lack of standards for the medium, to fragmentation of technologies and audiences, and measurement. But what if brands ... Read more