I was on fakeation (that's a working vacation for the uninitiated), when my eyes turned to the television to catch Ford's new advertising campaign. The new ads feature Ford's new tagline, "Drive the Ford Difference." But that's not all, "Different is good," they say. Now with all the hurdles that Ford has to overcome, Ford is selling us "Driving the Ford Difference." I don't know what that means, but I'm a good sport, I'll play. OK Ford, what is driving Ford ...
He is the Michael Jordan of the chest cavity...and a peddler of Pfizer's cholesterol drug, Lipitor. For the past 2 years, this non-practicing MD, Dr. Robert Jarvik, has lent his name and his fame to Pfizer and now Congress wants some answers. So what?
For starters, this ad campaign is the equivalent of Gatorade's "Be Like Mike" Campaign. "Be Like Mike Jarvik" that is...take Lipitor, you can run, row, hang out with your son...and if Dr. Jarvik, a heart expert, is ...
By Abe Kasbo
What gives? While some outlets routinely provide make good for failing to reach guaranteed audience levels, The Tiffany Network is dolling out cash to the tune of $500,000 for each advertiser. This unprecedented move seems puzzling yet impressive.
While I'm still trying to make sense of this move, it makes me think about what newspapers have to say. Afterall, newspaper circulation is down significantly across the board. So why do their rates keep climbing?
It's time for newspapers to adjust their ...
By Abe Kasbo:
We often advise our clients to strategically "own" media. In other words, develop a media plan within the overall marketing plan that allows enough frequency of your message in particular media to reach your audience. It's also important to identify goals for each medium, for example: "call to action" in the papers, brand awareness for television, and brand interactivity for the web, etc.
Marketing and advertising media integration is the corner stone of media synergy. Media synergy allows your message ...