The Auto Industry’s Communications Follies…
A discussion about the American Auto Industry’s recent marketing, advertising, and public relations efforts in response to the industry’s troubles.
Tags: Advertising, Branding, Brands, consumer marketing, marketing strategy, media buy, strategic marketing, verasoni, web strategiesDruggies, Lipitor, and Their Agents
Abe Kasbo He is the Michael Jordan of the chest cavity…and a peddler of Pfizer’s cholesterol drug, Lipitor. For the past 2 years, this non-practicing MD, Dr. Robert Jarvik, has lent his name and his fame to Pfizer and now Congress wants some answers. So what? For starters, this ad campaign is the equivalent of [...]
Tags: Advertising, Branding, marketing strategy, verasoni, www.verasoni.comAdvertising May Bring ‘Em In, But Customer Care Keeps ‘Em
By Abe Kasbo This is the tale of 2 stores, or so it seems. The first has a first class integrated advertising campaign, both visually stunning and memorable campaigns across all media. The other isn’t quite that prolific with their advertising, it’s a bit more expensive and we get some direct mail from the place [...]
Tags: Advertising, Branding, Consumer, marketing strategy, Social Marketing, verasoni, www.verasoni.comNBC Refunds Advertisers, Cats Shacking Up With Dogs.
By Abe Kasbo What gives? While some outlets routinely provide make good for failing to reach guaranteed audience levels, The Tiffany Network is dolling out cash to the tune of $500,000 for each advertiser. This unprecedented move seems puzzling yet impressive. While I’m still trying to make sense of this move, it makes me think [...]
Tags: Advertising, Branding, marketing strategy, verasoni, www.verasoni.comMedia Synergy Is Important – Part I.
By Abe Kasbo: We often advise our clients to strategically “own” media. In other words, develop a media plan within the overall marketing plan that allows enough frequency of your message in particular media to reach your audience. It’s also important to identify goals for each medium, for example: “call to action” in the papers, [...]
Tags: Advertising, Branding, marketing strategy, verasoni, www.verasoni.com
