Abe Kasbo to Speak @ Area Events Next Week
Little Falls, NJ – March 17, 2010 – Verasoni Worldwide C.E.O., Abe Kasbo is scheduled to be a featured speaker at two New Jersey area events next week. On Tuesday, March 23rd, Kasbo will be speaking at InBiz’s “Social Media and What It Can Do For Your Small Business” event in West Orange, NJ; and on Thursday, March 25th, at NECC’s “Business To Business Sales” event in Fairfield, NJ.
“In every market we serve, including healthcare, financial services, hospitality, government, social media has become a valuable tool to help businesses reach current customers and connect with new ones, but it’s important to recognize that it is only a tool. The key is to making it meaningful for your business and your enterprise. So the challenge and the opportunity is when businesses effectively integrate social media into their global marketing and public relations strategies to meet their business goals, and to move businesses from social networking to social commerce,” said Abe Kasbo, Verasoni’s CEO.
Kasbo is poised to discuss this concept in depth at the InBiz “Social Media and What It Can Do For Your Small Business” event at The Manor, located in West Orange, NJ. The event is to be held on Friday, March 23, and is scheduled to begin at 6:00PM. The event is free for InBiz members and $55 for non-members. For more information or to register please call 973-276-1688.
In addition, Kasbo will discuss the “new normal” on Thursday, March 25, at the NECC’s “Business To Business Sales” event at Hampton Inn & Suites of Fairfield, NJ. The event is being organized by the North Essex Chamber of Commerce and will be held from 6:00PM – 8:00PM. Admission is $15 for NECC members and $25 for non-members. For registration information please visit
http://www.northessexchamber.com or call 973-226-5500.
“The current struggle businesses seem to be having is recognizing the ‘new normal’ of the business environment, as coined by legendary bond investor Bill Gross. The economy, social interaction, and media have all changed drastically – seemingly overnight,” said Kasbo. “So businesses have to respond appropriately to this “New Normal,” strategically, and yet without hesitation. The challenge is for businesses is to redefine their value to the marketplace in order to grow and maintain both “business to business” and “business to consumer” relationships,” continued Kasbo.
Abe Kasbo is the CEO and founder of Verasoni Worldwide. Kasbo has over 15 years of experience in both buying and selling marketing and public relations services. Kasbo is a thought leader on integrated marketing communications strategies, speaking at numerous events throughout the nation. He blogs at http://www.verasoni.com/vblog.
Later this spring Kasbo will embark on a limited engagement speaking tour throughout the Northeast. To book Kasbo for your speaking engagement please call 800-975-6131.
Verasoni Worldwide is a fiercely independent marketing and public relations firm serving clients across various sectors such as healthcare, financial services, government, and hospitality, throughout the United States. For more information please visit: http://www.verasoni.com <http://www.verasoni.com/> .
