Once again, Bank of America is reaching our to “helping us save money” through their keep the change campaign.  They want to move your money from your checking account to your savings account each time your use your debit card. Whether this marketing ploy is successful in getting more customers remains to be seen, but what is clear is that Bank of America clearly has not learned the lessons of our historic economic collapse.  You know, the one that nearly wiped out most of our savings last year, and cost some people their.  But let’s not dwell on that.

Bank of America wants you to know that every time you use your Bank of America credit card, it will move the remaining balance of that to the nearest dollar to your savings account.  Essentially moving your own money from your checking to your savings.  So let me get this straight, it’s my money, and whether its sitting in a savings account or checking account, the money is technically still there, it’s still mine, and Bank of America is moving it from one account to another and giving it a name. You could argue that savings accounts may be earning more interest, but hardly, just check out what banks are paying.

The point is, this is marketing at it’s worst.  Bank of America isn’t rounding up to the next dollar and adding to your savings