Just a refresher of the Peterson Model of online audience engagement. Your site’s usability is the foremost issue, so usability (and a couple of other simple elements) is the road to a transforming your site into an experience…

Check out what by Kevin Mannion had to say about usability in his column on Thursday, July 24, 2008 in Online Publishing Insider:

1. Click Depth: Do users know your wonderful content is there in the first place? Do they know how to easily find it?

2. Loyalty: Does the overall experience generate a strong desire to return often?

3. Interactivity: What makes your users passionate enough to generate content, post comments, forward content to friends or colleagues?

How does your site measure against these standards?