Web Analytics Refresher…How Good Is Your Site?
Just a refresher of the Peterson Model of online audience engagement. Your site’s usability is the foremost issue, so usability (and a couple of other simple elements) is the road to a transforming your site into an experience…
Check out what by Kevin Mannion had to say about usability in his column on Thursday, July 24, 2008 in Online Publishing Insider:
1. Click Depth: Do users know your wonderful content is there in the first place? Do they know how to easily find it?
2. Loyalty: Does the overall experience generate a strong desire to return often?
3. Interactivity: What makes your users passionate enough to generate content, post comments, forward content to friends or colleagues?
How does your site measure against these standards?
Tags: marketing, online advertising, online branding, online user experience, social networking, web strategies
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