Montreal, Canada. May 15, 2012. Verasoni Worldwide CEO, Abe Kasbo spoke at The #140conf, Montreal today where he discussed “Social Health. Improving Health at the Speed of Technology.” Mr. Kasbo spoke about opportunities for healthcare providers to reach patients and the community, specifically citing the highly successful Twitter surgery at Raritan Bay Medical Center that generated press and awareness for the hospital’s orthopedic surgery program.
He also cited Jamie Oliver’s Food Revolution as a catalyst for the online campaign that brought pink slime to the forefront of the American public’s consciousnesses and the subsequent outrage on social networks that led to several plants closing and schools cancelling orders of meat laced with Pink Slime. Mr. Kasbo also discussed how innovation in the automotive could soon be driving us to better health – no pun intended of course. He shared how Ford researchers are working on a series of possible in-car health and wellness connectivity services and apps aimed at “helping people with chronic illnesses or medical disorders such as diabetes, asthma or allergies manage their condition while on the go.”
#140mtl featured speakers from the United States and Canada who covered topics such as Branding, Marketing, Customer Service, Social Business Strategy, Social Media Measurement, Non-profit, Education, Leadership, Human Resources, Media, Blogging, Building Community, Communications, Real Estate, the Arts, Gamification and Location Marketing.
About Verasoni Worldwide
Verasoni Worldwide is a full-service marketing and public relations firm with offices in Montclair, New Jersey and New York City. Verasoni Worldwide delivers expertise in to multiple markets including healthcare, financial services and banking, start-ups, government, not for profit, and hospitality and travel. Verasoni Worldwide is recognized as a leader in developing and implementing meaningful, cut-through campaigns for clients. Verasoni Worldwide is a pioneer of the integration of digital and traditional media, including public relations, advertising, brand development, reputation management, and global marketing communications strategies.