AECOM, (ACM, NYSE) was looking to recruit highly technical, rapid-fill critical positions. The company had a short window of time to find, vet, and hire, so they needed a national audience quickly. We created micro-targeting strategies designed to save time and money using social media. Within 6 weeks the campaign began to resonate and generated over 700 leads. Our approach drove results and saved the client time and money by challenging the original assumptions and reframing the issue.