Raritan Bay Medical Center is transforming its position in the market and needed ideas to drive its brand a meaningful way to continue to serve as a leading healthcare institution for the community and beyond. Raritan Bay Medical Center required more than a hospital marketing company, they needed a true partner who is able to transform it’s brand by understanding the nuances of how patients and physicians behave.
Verasoni Worldwide’s team built an integrated campaign including cut-through media campaign, social marketing and community involvement for Raritan Bay Medical Center. RBMC gained a new presence online with competitive website coupled with fully integrated social media and innovative ways to use it. Because we understand how patients and physicians behave, we built a digital and offline strategies to drive service line growth. Raritan Bay Medical Center became the first hospital in Northeast to Tweet a surgery.
Verasoni Worldwide is a true partner in marketing and PR enterprise helping Raritan Bay Medical Center rebrand by a positive buzz among the physician community and their patients by establishing an integrated presence across media. The Twitter surgery yielded approximately half-million dollars worth of media media coverage including press from Fox News New York, News 12, the Star Ledger, and the Home News Tribune. Raritan Bay Medical Center has realized significant savings on media buying and advertising while increasing its footprint by three-fold.