Zero to Hero.

1st Constitution Bank’s mortgage department needed a strong identity and story in order to separate itself in a crowded marketplace. Through ideation, we worked with the bank’s executives to create, launch and manage Momentum Mortgage’s brand.

Fast Brand. Slow Burn.

The launch of Momentum Mortgage as a sub-brand for 1st Constitution Bank required thoughtful planning and budgeting. We relied on the bank’s existing assets and distribution mechanisms to get the word out, strategic media interviews for the CEO, and built sound social media strategies that allowed the bank to carry thousands of legacy followers to Momentum Mortgage’s social properties. All this with a keen eye on budget.