Rebranding A Revered Brand
NeoGraft is a leader in hair transplant and replacement technology and selected Verasoni Worldwide for its global brand transformation. Working with NeoGraft’s executive team, we developed an integrated marketing plan that transformed its brand and repositioned the company in the space.
Campaigns & Projects
Better Story Telling
Hair loss, for men and women, is a highly personal, yet important issue. With two audiences, physicians and consumer, our strategies engaged both on social media and through select advertising. We started by ensuring NeoGraft’s corporate identity refresh was embraced by the market, then implemented strong brand distribution strategies across web, social, influencer management, and advertising.